Executive & Talent Assessments

Insights

Current thinking.

Practical writing on the DOES framework, the six Sales Profile dimensions, and applying assessments to hiring, development, and revenue decisions.

Selling By Design book cover

New · Book

Selling By Design.

A smarter way to hire, deploy, and grow talent for sales success.

Most sales problems come from some combination of role design, hiring, deployment, and development — not raw willpower. Selling By Design is a practical framework for aligning sales talent to revenue strategy using the Luks Prisma model.

By Jose J. Ruiz